Inside Track
Working with NASCAR, Fox Sports will make a VR stream of the Daytona 500 available in Meta Quest’s Xtadium app.
Bringing Fans Closer
ARCA racer Amber Balcaen teamed up with Icon Direct and AI firm Gambit Technologies to create an Ask Amber AI persona.
Editor's Picks
The first SBJ Tech Funding Round(up) of 2025 takes a look at Q4 2024 along with the entire year of sports tech investment. In total, 57 fundraising efforts were highlighted during 2024.
During a panel discussion, experts shared their thoughts on the use of artificial intelligence in sports, including current and future AI-based applications as well as strategies and challenges.
The award nominees will be evaluated by a panel of SBJ-selected external judges, and winners will be announced and recognized live during SBJ Tech Week in New York City next March.
The Trail Blazers hit a significant milestone with the completion of an AI boot camp for 25 members of their front office, as well as a handful of other sports industry participants.
Latest News
fan experience
Sports fans are ready to embrace AI-powered digital experiences, new IBM study finds
Gamefam’s NFL work shows how it can help leagues reach massive numbers on Roblox
'Blackhawks Classics program' allows fans to buy physical tickets embedded with AR
ESPN, Disney and Beyond Sports reprising NHL's Big City Greens Classic alt-cast
AR & VR
New PGA Tour Vision app launching alongside Apple Vision Pro
Golf+ showing it's both an impressive VR game and fan-acquisition tool for PGA Tour
PLP partners with Genius Sports
All Tech News
Fox Sports, NASCAR to show Daytona 500 in VR
Meta Quest users will be able to watch Sunday’s Daytona 500 in virtual reality via the Xtadium App, thanks to a collaboration between NASCAR and Fox Sports.
Amber Balcaen, ICON, Gambit Technologies launch ‘Ask Amber’ AI chatbot at Daytona 500
While Amber Balcaen drives in the Daytona Hard Rock Bet 200 on Saturday, fans will be able to ask her questions as she fights her way through the field. Well, sort of.
SBJ Power Up: StellarAlgo loading the bases for MiLB
StellarAlgo expanding through minor-league baseball, how Fox Sports created the AI-infused Jimmy Johnson tribute, and Gabby Thomas' new ambassador role with Amazfit.
Inside the development of Fox Sports' AI video tribute to Jimmy Johnson
The AI-aided Jimmy Johnson video tribute that Fox Sports aired during pregame coverage of Super Bowl LIX was the brainchild of the network’s President/Production Brad Zager, according to EVP & Creative Director Gary Hartley.
Olympian Gabby Thomas partners with challenger smartwatch brand Amazfit
Gabby Thomas, a three-time Olympic gold medalist sprinter at the Paris Games, has signed a four-year agreement with Amazfit to be an ambassador for its sports wearables through LA28.
SBJ Power Up: Lingopal.ai secures $14M funding round
Lingopal.ai's future plans with its new funding, the LPGA's new app experience, and an MLB prospect's usage of AI-powered neural sensors
Global tech firm Arm signs first sports partnership with Aston Martin F1
Arm, a global technology company with deep roots in the automotive industry, recently signed its first sports partnership, a multi-year agreement with Aston Martin Aramco Formula One as its Official AI Compute Platform Partner.
SBJ Tech: How MiLB’s bringing home more fans
SBJ Tech newsletter issue for Feb. 12.
Fanatics’ data layer helps personalize the many aspects of fandom
By many accounts, an apex of Super Bowl week was Fanatics’ invite-only party on Saturday afternoon. Reports said Fanatics CEO Michael Rubin reviewed every name on the 1,000-ish guest list, linking up with A-listers who span the industries touching the biggest U.S. sporting event.
StellarAlgo’s MiLB-wide deployment furthering baseball’s future digital vision
Minor-league baseball stands as a unique structure. It combines a massive franchise population with a penchant for creative marketing and footholds in communities, large and small, around the U.S.
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SBJ Morning Buzzcast: February 14, 2025
The NY Giants to sell minority stake in team; NBA All-Star Weekend...
ESPN’s Brian Windhorst, Overtime’s Dan Porter, putting a bow on Super Bowl LIX and a Daytona 500 preview
On this week’s pod, co-hosts Austin Karp and Mollie Cahillane disc...
